For Trico Homes leadership

One campaign.Fully produced.Every lead worked to the finish line.

The buyer page, the four print pieces and the social kit below are the sample. Marquee Media produced all of it. Every lead it generates goes to Trico's sales team first, and Spark Financial Group's mortgage specialists step in when the buyer is ready for financing.

The $0 of your own savings strategy, the GST rebate stacked with the RRSP Home Buyers' Plan, is legal, government funded and available today. Yet almost no first-time buyer in Calgary knows it exists, and almost no builder is explaining it. Whoever educates the market first owns the buyers. That is the whole opportunity for Trico: be the builder that teaches it.

See what Marquee produces

Show home traffic

More buyers through the door.Already sold on the strategy before they arrive.

Almost no first-time buyer in Calgary knows this strategy exists, and almost no builder is explaining it. Whoever educates the market first owns the buyers.

The point of the campaign is to drive quality, motivated first-time buyers into Trico's show homes. These are not cold ad clicks. By the time a buyer submits, they have read how the GST rebate and the RRSP Home Buyers' Plan work, run their own numbers on the price table, and decided a new Trico home is within reach.

Paid social

Instagram and Facebook campaigns built and run by Marquee, pointing to the buyer page.

Sales centre print

Poster, table tent and handout in every show home, each with a QR code to the buyer page, so walk-ins who are not ready yet leave with a reason to come back.

Organic social

Ready-to-post kits for Trico's channels and Marquee's.

Re-engagement

Every past lead in Trico's database can be re-contacted with something new to say.

First-time buyers

Who already believe they can buy.

Numbers attached

To every lead before the first call.

Straight to Trico

No middleman between the lead and the sales team.

The sales rep walks into every conversationalready knowing the buyer's price range,timeline and whether they have RRSPs.

Education and events

Teach the strategy.Fill the sales centre.

First-time buyers who think they are two or three years away from owning will show up for anything that credibly says otherwise. The campaign educates the marketplace continuously, then gives those buyers a date and a place to show up: Trico's sales centres and show homes.

First-time buyer info nights

A 45 minute walk-through of the GST rebate and RRSP strategy at a Trico show home, hosted by Trico staff with a Spark specialist on hand to run numbers on the spot.

Open house weekends

Show home open house weekends themed around the strategy, promoted through paid and organic social.

Lunch and learns

Sessions for employers, colleges and community groups, bringing the strategy to where young buyers already are.

Realtor sessions

So agents bring their first-time buyers to Trico instead of resale.

Webinars and recordings

Online sessions for buyers who cannot make it in person, each driving registration back to the buyer page.

Captured on the day

Marquee films every event and turns it into content for the next one.

Every attendee registers through the buyer page,so each one reaches Trico's sales team with their numbers attachedand a show home visit already on the calendar.

The process

How the campaign runs

Open details
1
Marquee builds and launches
Landing page, print for every sales centre, social, show home media and paid social creative. Paid social can be funded and managed by Marquee or by Trico's own team.
Open details
2
Buyers land on the buyer page, run their numbers, and submit
Every submission arrives with their numbers attached: price range, income band, RRSP yes or no, timeline and current city.
Open details
3
The lead goes straight to Trico's sales team
The area sales manager for that community books the show home visit.
Open details
4
Spark takes the financing from there
When the buyer is ready to talk financing, Spark's mortgage specialists work the file to the finish line and report status back to Trico sales.

For the Trico Homes sales team

Why this closes homes no one else is closing

Turns renters into buyers

The number one objection in the sales centre is 'we do not have the down payment yet.' This removes it without discounting a single home.

Beats resale on price, not just on new

A $700,000 Trico home with $35,000 of GST back competes directly with a $665,000 resale listing. No other builder is putting that math in front of buyers.

Protects margin

The incentive is funded by the federal government, not by the builder. No price reductions, no upgrade giveaways, no commission bumps.

Fits the build timeline

The 90 day RRSP hold runs in parallel with construction and possession dates instead of delaying them.

Creates a reason to call back

Every lost lead from the past year can be re-contacted with genuinely new information rather than another 'just checking in.'

A finite window

The rebate applies to agreements signed from March 20, 2025 through the end of 2030. Buyers who move within that window can capture it. That is real urgency, honestly earned.

Marquee Media

Everything the campaign needs.Produced in-house, delivered next day.

Marquee Media is the in-house media engine behind a Calgary real estate team of 80 plus agents producing over $300 million in annual sales, and already produces media for Calgary home builders.

Open details
Show home photography
Open details
Listing and show home video and reels
Open details
Drone photo and video
Open details
Measurements and floor plans
Open details
Print collateral: posters, handouts, table tents, counter cards
Open details
Social media kits and scheduled posting across Instagram, Facebook and LinkedIn
Open details
Paid social campaign creative and copy
Open details
Landing pages like the buyer page, with lead capture
Open details
Event and community content
Open details
A builder portal where Trico's team views and downloads every file by community and show home

Next-day delivery on everything

Shoots, edits and print files are turned around the next day.

Quoted to fit

Campaigns are quoted per piece or as a monthly content retainer, so Trico can start with one community or run it across every show home.

Two ways to run it

Whichever option Trico prefers, the creative, the buyer page and the show home content are the same, and either option can start with one community.

Marquee runs it.

Marquee Media pays for and manages the paid social campaigns under its own ad accounts, handles targeting, budget pacing, creative testing and reporting, and invoices Trico on an agreed monthly campaign fee. Trico approves creative and gets a monthly performance report.

Trico runs it.

Trico funds the ad spend through its own ad accounts and its marketing team manages the campaigns. Marquee supplies all creative, copy, landing pages and content on a production basis, and can set up the campaigns and train Trico's team on the structure.

Content

Videos people share.With Trico and its people as the face.

Marquee produces the content and runs the channels, but the face of every piece is Trico: area sales managers, the design studio team, site supers, homeowners. Buyers trust people, not logos.

Viral-format videos

Short, hook-first reels built around the reaction to the strategy ("Wait, first-time buyers pay zero GST?"), filmed in Trico show homes with Trico staff, cut for Instagram, TikTok, Facebook and YouTube Shorts.

Emotional connection

Homeowner stories, possession day, the moment a buyer who thought they were years away gets their keys, families in their first Trico home. Longer form, filmed and edited by Marquee.

Educational posts

Carousel and short video explainers on the GST rebate, the RRSP Home Buyers' Plan, the 90 day rule, price point math and what a sales rep actually needs from a buyer, presented by Trico staff and backed by Spark on the mortgage specifics.

Marquee handles scripting, filming, editing, captions, the posting schedule and paid distribution. Trico approves every piece before it goes live.

This content is built to compound.Every event, every possession and every show homebecomes the next week's posts.

Samples from this campaign

Everything the sales centre needs.Ready to print.

Four pieces, all in Trico Homes colours, all printable today at any local print shop.

Sales Centre Poster

24 x 36 in · print ready PDF

Large format headline piece for the show home wall or an easel at the front desk. Big number, short message, readable from across the room.

Client Handout

8.5 x 11 in, two sides · print ready PDF

The one pager that slots into the brochure package. Front side explains the two programs, back side is the full price point table.

Table Tent / Counter Card

5 x 7 in, folds to stand · print ready PDF

Sits on the design centre table and the kitchen island in every show home. One question, one number, one QR-ready call to action.

Social Media Kit

Square and story graphics · PDF

Ready-to-post graphics plus caption copy for Marquee Media to schedule across Instagram, Facebook and LinkedIn.

Spark Financial Group

Mortgage specialists trained on this exact strategy.Proven plans to get buyers over the finish line.

Spark Financial Group is a licensed mortgage brokerage. Its mortgage specialists are specifically trained on the first-time buyer GST rebate and RRSP Home Buyers' Plan strategy. They have run it with real buyers and have a track record of getting first-time buyers from "we do not have the down payment yet" to possession.

They work from proven plans: timing the 90 day RRSP hold against the build schedule, choosing lenders that support the strategy, structuring the GST rebate into the deal, and keeping the buyer on track from first call to possession. When a buyer is not ready, they get a written plan: what to save, what to fix, and when to come back, so Trico does not lose them.

Spark does not promise that every buyer will be approved.Approval always depends on credit, income verification and lender approval.What Spark promises is that every buyer who wants help gets a specialistwho knows this strategy, a straight answer, and a plan.

Trained

On the GST rebate and RRSP Home Buyers' Plan strategy.

Proven plans

From first call to possession.

Track record

Of getting first-time buyers across the finish line.

Spark reports status back to Trico sales on every buyer it works,so the rep always knows where the file stands.

For Trico Homes sales and marketing

Why this works for Trico

Government funded, not a price cut

The incentive comes from federal programs. Trico does not discount a single home to offer it.

One partner produces everything

Trico marketing manages one relationship, with consistent Trico branding across web, print, social and show home media.

Nothing goes live without approval

Every page, print piece and post is approved by Trico before it is published.

Quality traffic, not volume for its own sake

Every lead has read the strategy and run their numbers before reaching the sales team.

Sales staff sell homes

Spark is there for the mortgage conversation when the buyer is ready, so sales staff sell homes.

Measurable

Every lead is tracked from click to show home visit to financing, and reported back to Trico.

Next step

Pick the community.We bring the plan.

Marquee Media and Spark Financial Group will walk the Trico team through the campaign, the collateral and the mortgage process in one meeting, and can have the first community live within days of approval.

Marquee Media · 306-270-4387 · info@marqueemedia.ca